Compare Companies Like You Actually Mean Business
Financial analysis shouldn't require a PhD or three different software subscriptions. We teach you how to read company reports the way professionals do—minus the jargon nobody understands anyway.
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What You'll Actually Learn
Forget memorizing formulas you'll never use. Our courses focus on practical skills that help you make better investment decisions—whether you're comparing ASX companies or digging into overseas markets.
Reading Annual Reports
Most people skip straight to the numbers. That's a mistake. The notes section often tells you more about a company's health than the income statement ever will.
Cash Flow Reality Checks
Profit looks nice on paper, but cash pays the bills. You'll spot the difference between companies that generate real cash versus those just moving numbers around.
Industry Benchmarking
A mining company and a software business can't be judged the same way. Context matters more than most textbooks admit.
The Comparison Framework That Makes Sense
You can't just line up balance sheets and call it analysis. Different industries need different lenses. A retailer with high inventory isn't the same red flag as a tech company hoarding stock.
Our method breaks down how to adjust your comparisons based on business models, competitive positions, and market cycles. Nothing fancy—just the kind of thinking that separates useful insights from spreadsheet noise.
- Adjust ratios for industry norms and seasonal patterns
- Identify red flags that standard metrics miss
- Weight qualitative factors alongside the numbers
- Track changes over time instead of single snapshots
How We Structure Learning
Short modules you can finish during lunch breaks. Case studies pulled from real Australian companies. And assessments that test whether you can actually apply what you learned—not just regurgitate definitions.
Flexible Study Schedule
Materials are online permanently. Watch at midnight or during your commute. Some people finish in three months, others take eight. Both paths work fine if you put in consistent effort.
Real Company Examples
We dissect actual ASX-listed businesses in the coursework. You'll see how theory translates to companies you can buy shares in tomorrow if you wanted.
Practice With Feedback
Submission deadlines keep you moving forward, and instructors give detailed feedback on your analysis work. Generic comments like "good job" don't cut it here.
Peer Discussion Forums
Other students catch things you miss. The forum discussions often generate better insights than lecture content alone. Collaboration beats isolation.
Who This Works For
Career changers who need financial literacy fast. Accountants tired of only looking backward. Small business owners comparing competitors. Portfolio managers wanting sharper analysis skills.
The common thread? People who understand that company analysis is a skill you build through deliberate practice, not something you absorb through motivation alone.
Our next intake opens September 2025 for the twelve-week intensive course. If you prefer the self-paced option, enrollment stays open year-round with materials accessible immediately after registration.
Freya Holcomb
Lead Instructor
"Most financial education focuses too much on formulas and not enough on judgment. Numbers need context. Our students learn to ask better questions before they start calculating anything."
"Before this course, I'd compare P/E ratios and call it research. Now I dig into operating margins, free cash flow trends, and competitive positioning. My portfolio performance improved because I stopped chasing hype and started evaluating fundamentals properly. The case studies using Australian mining and retail companies were particularly useful for local context."
